welcome to insider training
Who better to deliver workshops on brief writing and creative evaluation than people who have spent their whole careers in advertising?
If you're a marketer who works with ad agencies, we help make the whole process smoother – and ensure your advertising dollars are being spent wisely.
maximizing ROI on marketing
There are two parts of the creative process that can lead to wasted time, wasted money, and a whole lot of unnecessary frustration: brief writing and creative evaluation.
Get to briefs as inspiring as the work that comes out of them.
Give feedback that moves the work forward. Like our other clients, you'll soon find that improving your capabilities in these areas will pay dividends.
sessions will help you:
Better understand the process of creative development.
Develop a vocabulary to create more focused briefs.
Cultivate criteria to effectively evaluate creative work.
Obtain tools to provide actionable feedback.
as a result you will:
Enhance capabilities and boost confidence
Communicate more effectively.
Streamline creative development process.
Eliminate inefficiencies and miscommunication.
Collaborate better with agency partners.
Tailored to your needs and using the latest pedagogical techniques to ensure success, workshops will give you and your team the tools to need to navigate the creative development process. They can be delivered as half-day or full-day sessions.
For Humans by Humans
Creating Creative Briefs That Resonate
Through exercises, case studies, and 'on-the-spot' brief development, attendees will:
Better understand the true role of a creative brief and why it even matters
Be able to identify the briefs that will lead to great work
Discover to craft audience insights that resonate
Appreciate the correlation between great creative briefs and great creative work
Be better equipped to evaluate briefs generated by agency partners
Getting to Goldilocks
The Art of Creative Evaluation
Through hands-on activities and real-world case studies, attendees will:
Appreciate the consequences of helpful versus unhelpful feedback
Develop tools to enhance approaches to reviewing creative work
Cultivate a language to more effectively communicate issues
Acquire tips on streamlining the creative process
Eliminate wasted resources and minimize frustration
Available as single sessions or as part of an ongoing series, these offer a primer or refresher on aspects of the creative process.
The Heart of the Matter
The art and science of unearthing true consumer insights
Lights and Grips and Cameras, Oh My
Who's who and what's what on production
Igniting the Spark
Crafting creative briefs to achieve any business objective
Been There, Achieved That
What successful campaigns have in common and how to replicate that success
Making the Logo Bigger?
Ways to effectively deliver creative feedback to keep the work moving forward
State of the Union
A look at the changing face of the industry and why the pessimists have got it wrong
Why Better Work Works Better
How to impact the bottom line through impactful creative
Chicken, Meet Egg
How the interplay of media and creative can enhance integrated marketing communications
Together At Last
What the convergence of creativity, media and technology mean for the marketing landscape
Talking Less, Playing More
How brands win when they focus on experiences and engagement in a world where everything is branding
An insider's guide to the genesis of creative ideas
Stories Not Starbursts
A short presentation about presentations
a century of experience
the mythos company is a collective of multidisciplinary advertising professionals committed to helping clients foster better relationships with their agencies.
Leading this band of experts is Gary Fox-Robertson, an SVP/Creative director whose work has garnered countless international awards, including induction into the Clio Hall of Fame.
His passion, extensive industry knowledge, and creativity has made him an in-demand trainer for clients from Shanghai to Chicago, Lausanne to Queretaro, Moscow to Mountain View.
Gave a clear framework for focusing on
what truly matters when giving creative feedback.
Brand Manager, Tyson Foods